Civil rights groups, however, warned that loopholes in the proposal, which envisage hefty fines for violations and set strict safeguards for high-risk applications, could leave room for abuse of the technology by repressive governments.
China is moving ahead in the AI race, while the COVID-19 pandemic has underlined the importance of algorithms and Internet-connected gadgets in daily life.
“On artificial intelligence, trust is a must, not a nice to have. With these landmark rules, the EU is spearheading the development of new global norms to make sure AI can be trusted,” European tech chief Margrethe Vestager said in a statement.
The Commission said AI applications that allow governments to do social scoring or exploit children will be banned.
High risk AI applications used in recruitment, critical infrastructure, credit scoring, migration, and law enforcement will be subject to strict safeguards.
Companies breaching the rules face fines of up to 6 percent of their global turnover or EUR 30 million (roughly Rs. 270 crores), whichever is the higher figure.
European industrial chief Thierry Breton said the rules are aimed at dispelling myths and misconceptions about AI.
“Behind the term artificial intelligence, there are popular beliefs and fears that have long been conveyed by the film industry,” Breton told a news conference.
“It is true that the little robot (Walt Disney animated film character) WALL-E could unfortunately not make us forget the T-800 (robot) from Terminator. Therefore, we must navigate between all of this and not stigmatise technology,” he said.
Tech lobbying group CCIA said the rules should not create more red tape for companies and users.
“AI will be key for Europe’s economic recovery and future competitiveness. However, regulation alone will not make the EU a leader in AI,” CCIA Vice President Christian Borggreen said.
European Digital Rights pointed to worrying gaps in the proposal.
“The draft law does not prohibit the full extent of unacceptable uses of AI and in particular all forms of biometric mass surveillance. This leaves a worrying gap for discriminatory and surveillance technologies used by governments and companies,” Sarah Chander at the lobbying group said.
Greens party lawmaker at the European Parliament Patrick Breyer was also scathing of the proposal.
“Biometric and mass surveillance, profiling and behavioural prediction technology in our public spaces undermines our freedoms and threatens our open societies. The proposed procedural requirements are a mere smokescreen,” he said.
The Commission will have to thrash out the details with EU national governments and the European Parliament before the rules can come into force.
That could take years marked by intense lobbying from companies and even foreign governments, said Patrick Van Eecke, partner and head of the European cyber practice at law firm Cooley.
© Thomson Reuters 2021
Is OnePlus 9R old wine in a new bottle — or something more? We discussed this on Orbital, the Gadgets 360 podcast. Later (starting at 23:00), we talk about the new OnePlus Watch. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.