The one-time notices will require an app developer to ask a user’s permission before the app tracks activities “across other companies’ apps and websites.” Digital advertising industry experts have said the warning could cause many users to decline permission.
Apple announced the move last June, but said in September that it would delay the change to give digital advertisers time to adjust. Some developers are already displaying the notice on a voluntary basis.
Apple has said that it is providing developers with alternative advertising tools ahead of the change. One tool provides a way for advertisers running app installation advertisements to see how many people installed an app after the ad campaign without divulging information on individual users. Another tool called private-click management gives advertisers a way to measure when a user clicks an ad inside an app and is taken to a web page, but without revealing data about the individual user.
Although the tools are intended to be used by software developers, Apple added information about them to one of its privacy guides for consumers on Wednesday.
© Thomson Reuters 2021
What is the best phone under Rs. 15,000 in India right now? We discussed this on Orbital, the Gadgets 360 podcast. Later (starting at 27:54), we speak to OK Computer creators Neil Pagedar and Pooja Shetty. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.